Why is the label so neck-tied and still sewn at the neckline?（Last article）
I believe everyone has had the neckline label to the neck! When taking the scissors carefully cut off the label, the clothes actually broke a small hole! It's a really crazy feeling! Do you have to sew it at the neckline? Who came up with such an anti-human design!!!! In fact, the manufacturer must know this situation, but most clothes still take the style of the collar.
The man who pioneered the sewing of clothing labels was called Charles Frederickworth. In order to avoid copying and emphasize the uniqueness of the brand, he sewed his name on clothes. In Paris, he opened a senior clothing store named after him, tailored for the upper class women. Voss has also become a senior designer. His design was favored by the Empress of France, which made him famous. Customers around the world are coming proud of the Vth label.
Before the 1960s, the fashion designers and the royal aristocracy, and in the 1960s, the middle class began to grow and, with the industrial development, the machine became the mainstream. By the 1980s, clothing labels had become "flattering signs", and people were willing to show their identity with expensive custom-made clothes. Later, as more and more people with low cultural level became millionaires, these new rich always failed in purchasing ability and appreciation ability, the trademark on clothing fully satisfied those who did not have the time to learn to identify goods, according to the trademark, they could buy goods of relevant value.
Later, with the rapid development of science and technology, clothing fabrics, can imitate pure wool, silk, cotton and linen; the price is appropriate, in line with the consumption ability of ordinary people, to meet the psychological needs of ordinary people. The development of the manufacturing industry, the speed of style update and iteration is also accelerating. This greatly meets the needs of ordinary people. Only from the fabric and style, it is difficult to judge the status and identity of the wearer.
The hierarchical boundaries of clothing are not diluted by people.
Thus, let the price of clothing be seen, become a new language for the aristocracy eager to express their superior status. The price behind the clothing is ploughed into the garment design, and the famous brand trademark is removed out of the clothing and sewn outside the clothing. The exposure of the famous brand trademark is the exposure of its price. Nobility is more and more familiar with foreign famous brands, see trademarks, will associate with the high price.
In clothing products, some signs only play the role of identification and explanation, while others have a decorative role. Under normal circumstances, the mark has the following content: composition (quality representation), instructions for use, size specifications, origin (country), bar code, shrinkage rate, flame retardant.
In the 20th century, the United States stipulated that textiles entering the United States must have origin labels, components, importer name or code, cleaning instructions and other marks. According to the provisions of the Textile Fiber Products Identification Act (the Textile Act) promulgated by the United States Government in 1958, the basic requirements are:
① Use of cloth visa, sewing in the center of the neck and back or waist edge.
② The label shall list: the name of the country of origin (in English), fiber composition, import commodity name or RN number 1 RN is REGISTEREDID 1 ENTIFICATIONNUMBER, which is actually the importer code, and the US importer applies to the Federal Bureau of Trade.
③ If the label is folded, the mark of origin must be displayed in the front.
④ If the label contains the words of American address, or American design, or other foreign country names, place names, etc., it must be clearly marked nearby, and the font should not be less than the name of other countries or the United States that is easy to mislead consumers. In 1984, the Federal Trade Agency issued regulations on the use of labels, stipulating that manufacturers or importers must communicate to consumers on a grounded basis the use of textile crystal cleaning, providing consumers with correct and practical cleaning methods, and requiring that the instructions can be attached to clothing or other textile crystals.
From this rule in the United States, the label in the middle of the neck spread to all parts of the world.