2013 13th Hangzhou International Fashion and Apparel Expo

　　Start Date: June 24, 2013 End Date: June 26, 2013 Venue: Hangzhou Overseas Chinese International Convention and Exhibition Center (No. 329 Shangtang Road) Contact Phone: 0571-87397545 Fax: 0571-89972766 Website: www.chic-hz.com Email: 493983766@qq.com Contact Person: Zhang Yi Organizer: Hangzhou Gebo Exhibition Co., Ltd. Address: No. 9 Xiyuan Road, Xihu District, Hangzhou [Exhibition Schedule] Setup: June 22–23, 2013 Opening Ceremony: June 24, 2013, 9:30 a.m. Exhibition: June 24–26, 2013 Dismantling: Afternoon of June 26, 2013 [Background of Success] The 13th China (Hangzhou) International Textile and Apparel Trade Fair—commonly known as the “2013 Hangzhou Apparel Expo”—has been held annually since its inaugural edition in 2001. With the rapid growth of the global textile and apparel industry, the event has steadily expanded in scale and influence. The outstanding results of previous editions demonstrate that the “2013 Hangzhou Apparel Expo” has become a premier gathering place for leading apparel franchisees and top domestic and international trading companies. As the capital of Zhejiang Province, Hangzhou boasts numerous first-class department stores and retail outlets. Many internationally renowned brands—including LV, GUCCI, Chanel, Versace, and Dior—have established a presence here, underscoring the city’s vast market potential and strong consumer purchasing power. In response, the fair’s organizing committee is hosting matchmaking events between silk and apparel manufacturers and major department store chains, facilitating entry into the Hangzhou market for both domestic and overseas brands. Representatives from Hangzhou Department Store, MixC, Jiebai, Yintai, Lianhua Group, and other prominent retailers will engage with exhibiting companies to explore collaborative opportunities. At the last edition, in partnership with Shanghai-based service agencies, nearly 800 purchasing enterprises and buyers from the United States, Canada, Brazil, the Netherlands, Switzerland, South Korea, Japan, Singapore, Hong Kong, Taiwan, and other regions attended the cross-border procurement conference, resulting in preliminary agreements worth tens of millions of U.S. dollars. This success has reinforced exhibitors’ confidence that, by continuing to cultivate high-quality overseas buyer networks, substantial export opportunities remain available. This year, the fair’s organizing committee is once again collaborating with Shanghai service providers to invite close to 1,000 overseas purchasing delegations and buyers from Europe, Africa, the Middle East, Japan, South Korea, and other regions to connect directly with participating companies, further expanding business prospects. [Overview of the Last Edition] Exhibitor Side: Over the years, the exhibition has covered a total area of 28,000 square meters, attracting more than 465 exhibitors from over 16 countries and regions. Among them, over 365 were domestic exhibitors and more than 100 were international participants. Booths were organized into distinct zones based on categories such as women’s wear, men’s wear, children’s wear, casual wear, leather goods, fabrics, and accessories. The consistent success of past events demonstrates strong participation from long-term exhibitors, while new textile and apparel firms continue to grow steadily. Notably, this year saw several innovative companies showcasing cutting-edge products, and several specialized industrial bases also participated as official delegation groups. Visitor Side: During the three-day run of the “2013 Hangzhou Apparel Expo,” a total of 69,258 industry professionals visited the fair (preliminary figures). Among them, apparel franchisees, agents, and import/export trading companies accounted for 73.38% of attendees. Through the initial collaboration with Shanghai service agencies, nearly 30 purchasing enterprises and buyers from the United States, Canada, Brazil, the Netherlands, Switzerland, South Korea, Japan, Singapore, Hong Kong, Taiwan, and other regions attended, securing preliminary deals worth millions of U.S. dollars. This initiative has earned widespread recognition among exhibitors, reinforcing the belief that robust overseas buyer networks can unlock significant export opportunities. This year, the fair’s organizing committee, in partnership with Shanghai service providers, plans to invite nearly 50 overseas purchasing delegations and buyers from Europe, Africa, the Middle East, Japan, South Korea, and other regions to engage in one-on-one, seamless connections with local businesses, thereby creating even greater business opportunities for exhibitors. [Promotional Campaign] 1. Print Media Promotion: We will conduct extensive publicity across more than 40 specialized publications, as well as top-tier national and regional newspapers and magazines, establishing a comprehensive print media network radiating from Hangzhou and Shanghai nationwide. 2. Online Promotion: Building on our online outreach efforts, we will partner with professional information providers to deliver timely updates on the fair, industry trends, and exhibitor news to visitors browsing the official website. Additionally, we will optimize search engine algorithms and keyword settings to facilitate easy access to relevant information. 3. Extensive Database Resources: Through associations and organizational bodies, we will actively invite senior executives, managers, and key stakeholders from textile, apparel, agency, franchise, and wholesale sectors to attend and engage in discussions. 4. Direct Mail Campaign: We will produce one million invitation letters and informational brochures, distributing them directly via various channels to tens of thousands of targeted professionals. Following up, the dedicated call center team at Lixin Exhibition will personally notify, invite, and remind each qualified attendee to visit the fair. 5. SMS Marketing: Prior to the event, we will compile a list of hundreds of thousands of mobile phone numbers belonging to leaders in the textile and apparel industries, sending text messages to invite and remind potential attendees, thereby boosting the fair’s visibility and influence. [Exhibition Scope] Men’s Wear: Formal attire, business casual wear, sportswear, leather garments, denim, knitwear, down jackets, trousers, shirts, etc.; Women’s Wear: Fashionable dresses, suits, casual wear, elegant gowns, lingerie, knitwear, silk garments, leather and leather‑like items, evening dresses, wedding gowns, etc.; Professional Attire: School uniforms, workwear for various professions; Children’s Wear: Kids’ clothing, infant and toddler apparel; Accessories: Ties, scarves, shawls, hats, bags, jewelry, and other fashion accessories; Private Labeling: Custom processing for men’s wear, sportswear, professional attire, women’s wear, casual denim, fashionable accessories, fur garments, knitted sweaters, and children’s wear; Apparel Equipment: Sewing machines and spare parts, garment production control systems and conveyor equipment, apparel machinery, CAD software for apparel design; Apparel Information: Fashion design, fashion schools, trend reports, apparel publications, fashion media; Textiles: Fabric, trims, fibers, yarns, and other textile materials; Home Textiles: Household textiles, decorative fabric items, etc. [Exhibition Fees] Booth Category/Region Type Fee (RMB) Notes International Standard Booth (3m × 3m) = 9㎡ Zone A Booth: 12,800 RMB per unit Note: Double-sided open booths incur an additional 20% fee. Includes 2.5-meter-high three-sided fencing (except double-open booths), one inquiry desk, two folding chairs, a Chinese-language nameplate, two spotlights, carpeting, and one 220V/5A power outlet. Zone B Booth: 9,800 RMB per unit Indoor Open Space (minimum 36 m²): Zone A Booth: 1,280 RMB per m² 1. No equipment provided; exhibitors must arrange and set up their own displays. 2. This price excludes special installation management fees and extra electricity charges levied by the venue. Zone B Booth: 980 RMB per m² All booths include organization of business meetings, free company profile publication in the official catalog, as well as cleaning, security, insurance, and advertising services in newspapers and magazines. [Catalog Advertising] (RMB) Front Cover: 18,000 RMB Back Cover: 15,000 RMB Second Cover: 12,000 RMB Third Cover: 9,000 RMB Full‑color Page: 5,000 RMB Black-and-White Page: 2,800 RMB [Other Advertising] (RMB) Invitation Cards: 6,000 RMB per ten thousand copies Admission Tickets: 5,000 RMB per ten thousand copies Archway Decoration: 8,000 RMB per exhibition period Banner Ads: 5,000 RMB per exhibition period Colorful Balloons: 10,000 RMB per exhibition period [Exhibition Guidelines] 1. Complete the application form and submit it by mail or fax to the organizing body. 2. Booth allocation follows the principle of “first come, first paid, first served”; double-sided open booths carry an additional 20% surcharge. 3. Within four days of submitting the booth application, exhibitors must remit 50% of the exhibition fee via bank transfer or pay it directly to the organizer to secure their allocated space. Upon receipt of payment, please fax the bank remittance slip to the organizing body so we can issue an invoice. 4. Once the organizing body receives both the application and the booth fee, they will send the “Exhibition Handbook” to exhibitors no later than June 10, 2012. [Professional Organizing Agency] Gebo Exhibition has long been committed to market research and expansion, regularly visiting manufacturing enterprises in major, medium, and small cities across China, as well as specialized industrial hubs. Based on their needs, we selectively invite buyers and provide one-on-one business matching services, while simultaneously promoting the fair at major related exhibitions nationwide and organizing professional audiences. Our mission is not to undertake every possible exhibition project, but rather to strengthen and expand textile and apparel-related initiatives. We do not seek to dominate every market, but instead aim to firmly establish ourselves in the vast Shanghai market. Hangzhou Apparel Expo Investment Office: Hangzhou Gebo Exhibition Co., Ltd.